Martha for the Masses

Sarah clued me into news that Martha Stewart has launched a new effort, Blueprint. According to the New York Post, it’s a magazine that will “tell [women] everything from how to decorate and dress to how to entertain and to organize their lives.”

Interesting.

I love magazines. And I loved Martha, back in the day. I think I’m a pretty good target for this magazine. I’m in my 30′s. I just let my subscription to Real Simple run out. I shop at Target. I read Lucky. I subscribe to Domino. I buy thrift on a consistent basis, but when push comes to shove sometimes you gotta buy the Kate Spade at full price.

It’ll be interesting to review the magazine, to see if it works… but as much I love magazines, they’re less and less relevant in my life. I’d actually have been more interested if they’d started a blog or an online media experience, in a web 2.0 kind of way. I’m much more interested in hearing tips, tricks and advice from the people who generate or think of the content themselves, rather than having it repackaged it for me in print. I want the link, to read the source material, and make a judgement on the content for myself.

That being said, I’m looking forward to seeing how it works. We’ll definitely do a review.